Transformation Heroes #6 - 6 Traps to Avoid Using AI for Text Analysis in CX 🇬🇧

Six AI Traps to Avoid in Customer Feedback Analysis

With François & Carlos

AI is transforming how companies understand customer experience. But as adoption grows, so do blind spots — technical, strategic, and often very human.

In this episode, François and Carlos dig into the common mistakes teams make when using AI to analyze text-based feedback. Without giving away too much, let’s just say that context matters, automation isn’t always smart, and not all models are created equal.

How do you avoid basing decisions on a limited or misleading view of your customer journey? What happens when AI insights are too generic to drive real change? And how can you make sure your efforts actually tie back to measurable business impact?

Whether you’re in CX, product, quality, or marketing, this conversation offers a sharp look at what it takes to move from AI experiments… to real operational leverage.

Curious how to turn raw feedback into action — without falling into the usual traps?
This episode is for you. Listen now.