Guide

The Voice of the Customer in 2025: a guide to turning listening into action

The Voice of the Customer is no longer just a survey: in 2025, it will be the driving force behind your CX strategy.

This guide shows you how to diversify your feedback sources (social networks, tickets, opinions...), analyze them thanks to AI, centralize them and transform insights into concrete action plans. Comprehensive support to turn your VoC program into a loyalty and performance lever.

What's in the guide

  • Diversify your sources: spontaneous customer feedback, support tickets, online reviews, CRM...
  • AI-enhanced analysis: trend detection, segmentation, filtering of weak signals.
  • Complete VoC loop: collect, analyze, act - with automation and governance around reactive action plans.

Download it now to transform the voice of your customers into an engine for growth

Chrystel Fedrie

Project Manager, maFormation - La Poste Group

"We're really pleased with the reactivity of the Feedier teams. It's a valuable asset that we definitely want to keep for the long term."